TrueMoney, the second-largest OTC money transfer company in Myanmar, is dedicated to serving unbanked customers, particularly farmers and people in rural areas. With a network of over 23,000 agents, TrueMoney aims to improve the quality of millions of lives every day. Our task was to launch TrueMoney’s new meter bill payment service for Mandalay in the most engaging way on social media.
Challenges
Paying meter bills is a tedious task, requiring extra effort to visit the meter office and endure long queues. Moreover, in 2020, many people hesitated to go out and pay bills due to the extreme case of Covid-19 and economic downturn, leaving them feeling financially strained and hopeless.
Communication Solution
To uplift the spirits of whisky lovers, particularly our cherished fans, we devised a captivating lucky draw promotion that offered a chance to win something extraordinary and create unforgettable moments.
Our Communication Approach
We aimed to ease consumers' burden of paying meter bills by highlighting the convenience of TrueMoney's widespread accessibility.
Final outcome : Part 1
Results
Final outcome : Part 2
Following the remarkable success of Part 1, it was evident that we had to create Part 2.
Results
We went one step further
To further engage with our audience and make it memorable, we didn't simply rely on awareness. We took a step further by crafting custom character imagery and replying to fans' comments with the character’s tone of voice, resulting in enthusiastic responses and love from our fans.
